BELL and ROSS BR 03 Cyber Ceramic

The new BR 03 Cyber Ceramic limited edition watch by Bell & Ross boasts a unique technical and stylistic expression that looks to the future.
The idea was to transform the design of the iconic BR 03 line without distorting everything behind the strength and identity of one of the Maison’s cornerstone collections. This exclusive timepiece combines the emblematic BR 03 design with the Cyber collection’s graphic and futuristic codes. For this, Bell & Ross’ co-founder and Creative Director, Bruno Belamich, worked on redefining reality with faceted 3D designs.
The personality of a watch is expressed through the lines making up its case. The new BR 03 Cyber Ceramic’s unique quality lies in its faceting, which immediately evokes the powerful design of stealth aircraft, with their sharp-edged fuselages boasting the distinctive technical feature of reflecting waves.

In creating a watch inspired by stealth design, Bell & Ross transposes the readability of flight instruments to the wrist with a graphic edge. Pushing the concept of stealth invisibility further, Bell & Ross has chosen to openwork the dial and main components on the mechanical self-winding movement, the BR-CAL.383 calibre, with particularly spectacular 3D skeletonizing.
The 42 x 43.7 mm case is made of ceramic, a cutting-edge material requiring complex production methods performed at very high temperatures, which offers increased resistance. Bell & Ross again chose ceramic to decorate the twelve metallic indices and logo, treated in glossy black under the surface of the anti-reflective sapphire crystal.
With faceted angles and clean lines, this avant-garde watch houses a manufacture movement with a 5-year warranty. The Bell & Ross BR 03 Cyber Ceramic watch is available in a limited edition of 500 pieces.
Four years ago, when the limited edition BR 01 Cyber Skull was launched, the 46.5mm ceramic aviation instrument bore a case, which the brand referred to as “Cyber”, showcasing details and angular lines inspired by another masculine wet dream: the Lockheed Martin F-117 Nighthawk stealth fighter. If ever there was a starfighter looking terrestrial aircraft, the F-117 Nighthawk would be it, taking out Iraqi SAM sites with a well placed Maverick missile on our screens bathed in the green glow of night vision optics.
The new BR 03 Cyber Ceramic’s unique quality lies in its faceting, which immediately evokes the powerful design of stealth aircraft, with their sharp- edged fuselages boasting the distinctive technical feature of reflecting waves, similar to the raison d’etre of its military stealth inspiration where sharp angles on the surfaces of spy planes, drones and strategic bombers render these craft undetectable to radars thanks to the scattering of radar waves in random directions.